Our Brands

About Us > Our Brands

Our Brands Woolworths Limited is made up of the following well known brands.


Woolworths Supermarkets Woolworths Supermarkets are the supermarket division of Woolworths Limited better known as "The Fresh Food People", As Australia's leading food retailer. With over 738 stores nationwide Woolworths/Safeway provide their 13 million customers each week with unmatched value through the availability of the best priced and widest range of fresh produce, dry groceries and other merchandise. Thomas Dux Our buyers work with the best foodies in the business to bring you quality products from Saskia Beer, Maggie Beer, Simmone Logue, Herbies, Ornella, Phillippa's, Rowie's, Cookie Couture and Geoff Jansz just to name a few. Click here for more details about our products. Our fruit and vegetables come straight from the markets in Sydney & Melbourne. We keep step with the seasons, introduce you to new and interesting products and, wherever we can, we work with local growers. In 11 stores in Sydney & Melbourne you'll find a wide range of grocery & dairy products, artisan-style freshly baked breads, hundreds of varieties of cheese, plus oils and vinegars, pasta and sauces and condiments. You'll also find over 30 antipasto choices, fresh meat and poultry plus a wide selection of fresh flowers. For those short on time, a terrific range of tempting pre-prepared meals are ready to go. We even prepare deli, dessert and fruit platters for you, so you can enjoy your party without cooking! Woolworths Petrol Woolworths Petrol have over 450 company owned sites plus over 130 Caltex-aligned petrol stations across Australia. Employing over 3,000 people, most of the locations are in close proximity to our Supermarkets, offering convenience and competitive discounts on fuel. Big W Big W is the discount General Merchandise Department Store division of Woolworths Limited. With over 120 stores across Australia and employing over 25,000 people throughout the nation. Big W's mission is to provide its customers with the highest quality of recognised brand merchandise at the best possible price. Their vision is clear and simple "We sell for less EVERYDAY". Dick Smith Dick Smith has a network of over 322 company owned stores across Australia & 68 stores across New Zealand. The business is committed to providing its customers with the latest technology at competitive prices, backed up with after sales support including installation and in home tutorials. It has a reputation for honest, ethical business dealings, and is a profitable and soundly managed enterprise. With its business expansion, strong branding and good reputation, Dick Smith is one of the market leaders in technology.


Masters Home Improvement Masters Home Improvement is the biggest, most exciting thing to happen in home improvement in Australia. We're changing the game, raising the bar with service like you've never had before. There are experts in every department and over 10,000 hours of staff training in every store. You'll be amazed at the amount of help on offer with services to cover any and every part of your home improvement project. Also in-store guides that inspire, advise and help you on every step, from start to finish. Every Masters Home Improvement store has been designed with you in mind � air-conditioned with clean wide aisles, simple navigation and clear helpful signs to make your life easy. Another big difference is our huge range of categories and departments stocked full with over 35,000 of the best quality products at the best prices. Including big name brands under one big roof. We've got 11 full kitchen displays, bathrooms on show, extensive ranges of wallpapers, paints, and affordable lighting. Every building material, tool, fastening and widget you could ever want. You'll find a huge range of flooring and a gardening section that seems to just keep growing. Danks Danks is one of the longest standing and most respected companies in Australia. Its growth is founded on industry knowledge and achieved through its customer focus and a clear vision for the future. Danks services around 600 independently owned and operated retailers who are members of Danks' marketing groups Home Timber & Hardware, Thrifty-Link Hardware and Plants Plus Garden Centres and more than 1200 non affiliated stores nationally. Danks mission is to provide products and services to assist its retail partners thrive and prosper in an everchanging marketplace. Around 25,000 products are warehoused in the company's national distribution centres located in Melbourne, Sydney and Perth and the products of over 600 different suppliers are available on a charge-back system � where stock is delivered direct to stores from suppliers and invoiced through Danks. The distribution systems help retailers to minimise stock levels while responding to the needs of their customers.


BWS BWS is a national chain of local convenience bottle-shops with over 166 nationwide owned by Woolworths Limited. The stores are convenience focused and have a range of popular beers, wine and spirits at a great value price and friendly efficient service. Dan Murphy's Dan Murphy's is a national chain of destination liquor mega-store with a focus on wine, service and value. With the widest range of liquor available at a very competitive shelf price, Dan Murphy's offers expert friendly assistance and advice. There are over 44 Dan Murphy's outlets currently located in NSW, VIC and QLD. Cellarmasters Many years ago four people with a passion for wine turned a key and unlocked a small office perched above a real estate agency in Bondi Junction. With a creak of the door Cellarmasters was officially open for business. The year was 1982, and a simple vision had brought these four together: to share their passion for wine with the rest of Australia. Of course, much has happened since then. Australian wine has stormed onto the world stage to claim its place. Cellarmasters members now number a staggering 330,000 active members as at June 2010. And more than 29 years on we continue to stay true to that original vision.


Homeshop Homeshop can be likened to an Internet version of your local Woolworths supermarket. However, unlike your local supermarket, you have the luxury of ordering what you want, when you want and getting it delivered straight to your front door! Homeshop began operating in February 1998 and continues to expand its operations. It now services the greater Sydney and all of the Canberra areas with the aim of expanding to a national operation.