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 Felicity Herron
National Operations Manager - DSE/Tandy/PowerHouse
What does your role involve?
As the National Operations Manager I am responsible for overseeing the operation of more than 300 DSE, Tandy and PowerHouse stores in order to achieve over a billion dollars worth of sales each year. My role also involves managing the DSE Wholesale and Internet business as well as leading the Store Development, Property and Loss Prevention teams. An important aspect of my role is the building of strong teams from both a Support function and Store Operations perspective - by ensuring that all teams receive the support, information and direction they need to deliver the company's goals.
What are some of the key skills needed to do your job effectively?
The key skills to success as a National Operations Manager is strong people management and the ability to build strong and effective teams. Given the scope and breadth of the role, strong multi-tasking and time management skills are also essential, as well as the ability to set deliverable goals and achieve the outcomes. Given the nature of our business, you need to have passion for retail and strong store operational skills.
What are some of the rewarding challenges involved in getting your job done?
Some of the rewarding challenges in getting the job done involve working with the Regional Managers, Area Managers and Store Managers on improving the customer offer. As well as working with my Support function teams to understand and deliver better outcomes for the stores by improving processes that save store teams time and effort.
How has your career at Dick Smith Electronic evolved?
I joined Dick Smith Electronics 4 years ago, overseeing the DSE and Tandy operations and towards the end of 2005 PowerHouse operations was added to my portfolio. During this time the size of the business has grown quickly in terms of sales and numbers of stores, which has also enabled me the opportunity to add the Property portfolio to my role as well as create new portfolios such as Loss Prevention.
Has there been a particular highlight of your career so far?
A highlight of my time at Dick Smith Electronics was the passing of the Billion dollar sales mark. The entire Team have worked hard to achieve this milestone and when it happened it created a great feeling of energy in the business.
What makes Dick Smith Electronics a great place to work?
The personal satisfaction of developing our people and seeing their careers progress alongside the business growth and opportunities. Also being part of a larger organisation allows you to get on and build a business knowing that you have financial and operational support when it's needed. The DSE Team are a fantastic group of people who work tirelessly to produce the business outcome and to help each other.
How do you spend your time outside of work?
Outside of work I enjoy spending time with family and friends, and I love to cook. I also enjoy walking and swimming to keep fit and active.
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